Superga are the new must-have brand in womens shoes. Known as the 'Peoples shoes of Italy' Superga are a brand with real heritage. The brand was established in 1911 in the Italian city of Torino by its founder Walter Martiny. Martiny started production of rubber-soled footwear marked with the trademark Superga logo. In 1925 the iconic 2750 Cotu Classic shoes were first manufactured and became an instant hit. Since those early days the brand has diversified their trainer offering with a range of superb shoe styles catering for a mix of sports and daily life.
The 2750 really has been an iconic style from the beginning. It was originally established as a favourite with Italian holiday-makers and was often worn whilst taking weekend breaks at the beach from the city. Known for their comfort and versatility, incorporating vulcanised rubber soles, Supergas are now the most coveted of canvas trainer. We would recommend that you pair with your favourite jeans, classic summer shorts or a midi dress for that effortlessly cool look.
The Superga 2750 Cotu Classic Trainer features extra strong, fully breathable pure cotton upper, vulcanised rubber sole, Superga tab on side and heel and embossed branded eyelets. The timeless 2750 is lightweight, stylish and simple and its low cut style has an open lower cut ankle with finished inseams inside the shoe. Designed to perfectly complement the foot, it is an elegant sneaker that looks relaxed and well dressed whether worn smart or casual.
Superga UK are also fans of a specially designed collection and in the last couple of years have launched several interesting collaborations. In 2012 they launched the House of Holland range with a pastel based palette drawn from Henrys 'Pastel Punks' SS12 shows. In 2013, Giles Deacon, the London Fashion Week favourite will be adding his fierce stylings to a limited edition collection called 'Giles for Superga'. We are looking forward to those already!
As the brand has expanded internationally they have also recruited some well know media faces for creative input. In 2011 in the UK, Alexa Cheung was signed up as both the face of the Superga brand and also taken on as creative director. In the USA, Mary-Kate Olsen and Ashley Olsen were also appointed as creative directors and in 2012 the girls launched their Superga shoes to celebrate the opening of a Superga Store in New York City.
UK Kolours - The home of Superga Trainers UK
In 2013 Superga announced that British singing sensation Rita Ora was the new face of Superga. With three EMA nominations and four MOBO nominations in the bag Rita Ora fast become one of the most exciting new artists of 2012 and looks set to blow up as a worldwide superstar in 2013. Below are several of the styles Rita picked out for herself for the recent Superga photo shoot and you can also see her wearing her favourite styles in several of her recent music videos.
Superga celebrates the fun loving lifestyle and offer their range of extremely comfy trainers in a wide range of colours, prints and fabrics. With new styles being launched every season, there is always something new and fresh to choose from in our Superga range. With 100 years of heritage, the Superga 2750 trainer really does tick all the boxes. Dont forget to also check out our Superga Sale where you'll be sure to find the latest trainer styles at the best prices available online.