Diesel Jeans - From the iconic Italian denim brand
Diesel Jeans, founded in Molvena, northern Italy in 1978, are arguably one of the forefathers of the modern jean. Best know for their huge selection of mens denim, Diesel creates quality jeans with a rock n roll attitude and have now become a firm part of global youth culture.
The Diesel brand now produce a full clothing range to sit alongside their signiture collection of jeans and denim which includes Diesel t-shirts, hoodies, jackets, footwear and underwear.
The name Diesel was reportedly chosen because it is pronounced the same in every major language and has certainly now become synonymous with quality denim jeans. Diesel produce numerous styles of jeans each season all encompassing their innovative wash processes.